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Blue Bunny Ice Cream
Online Auditions

The “Ice Cream so good that it speaks for itself ” campaign had been going on for a number of years. However, this campaign needed to be updated and refreshed. We developed an online campaign where new
flavors audition for a TV speaking role and visitors to the site vote for their favorite. We created 7 audition videos and even included a person auditioning as ice cream. We had a lot of fun making these videos and here are three of my personal favorites. The campaign was so successful that the client ultimately requested that these online mini-videos become their new TV campaign.

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